E-Seeding Modules
This program provides immersive academic exploration and professional engagements across key European nations, including the United Kingdom, France, Germany, the Netherlands, and Italy.
Upon completion, participants gain alumni status according to ESCP regulations; the credits earned from this program are recognized by ESCP and can be applied toward further studies to obtain a Master's degree or a Doctorate in Business Administration.

Module 1: Foundations for European Market Entry.
Bring together leading experts from the business and academic communities for in-depth insights into the core dynamics of the European market, identify long-term structural opportunities between China and Europe, assess the key drivers of Chinese companies’ international growth, and explore top-level strategic pathways for successfully establishing and gaining a competitive foothold in Europe.
Visit leading technology companies to gain first-hand exposure to cutting-edge technology applications and gain deeper insights into the development pathways and business models of artificial intelligence and smart ecosystems.
STUDY PERIOD
November 2026
LOCATION
Beijing, China

Module 2: European Industrial Dynamic and Green Economy.
Gain an in-depth understanding of Germany’s industrial strengths and the Netherlands’ expertise in the green economy, with a focus on three high-potential sectors for Chinese companies expanding into Europe: advanced manufacturing, agri-tech, and semiconductor technologies.
Engage in dialogue and knowledge-sharing sessions with senior executives and presidents of leading Chinese companies operating in Europe, as well as leaders of local chambers of commerce.
STUDY PERIOD
March 2027
LOCATION
Germany, Netherlands

Module 3: Business Model Innovation, Organizational M&A, Taxation & Wealth Planning
Focus on practical applications of AI across industries, with an emphasis on cost reduction, efficiency improvement, value creation, and business model transformation. Strengthen cross-cultural leadership capabilities and develop talent systems tailored to international operations. Explore European local brand and channel development, cross-border M&A practices, and practical approaches to tax and wealth planning.
Visit outstanding benchmark companies with international expansion experience and build a high-level network of leading Chinese innovation companies.
STUDY PERIOD
July 2027
LOCATION
ShenZhen, China

Module 4: Southern Europe Ecosystem and Brand Upgrade Study Tour.
Explore key sectors where Southern Europe has distinctive competitive advantages, including fast fashion, energy, luxury goods, and fintech, with a focus on meeting the needs of Chinese companies pursuing brand upgrading and diversified international expansion.
Engage in dialogue and knowledge-sharing sessions with senior executives and presidents of leading Chinese companies operating in Europe, as well as leaders of local chambers of commerce.
STUDY PERIOD
September 2027
LOCATION
Spain, Italy

Module 5: AI Empowerment & Comprehensive European Expansion Practice
Focus on the dual themes of "AI Empowerment + European Expansion", providing insights into the key opportunities and industry outlook for entering the European market, while breaking down sales development strategies and market-entry pathways.
Visit leading benchmark companies to learn from their practical experience in cross-border digital operations, global business expansion, and international business models.
STUDY PERIOD
November 2027
LOCATION
HangZhou, China

Module 6: Precision Breakthrough and European Finale.
As the European concluding module of the program, this module focuses on "Strategic Implementation + Resource Integration." In the UK, the program will focus on targeted market entry in selected industries and explore strategies for Chinese companies expanding across Europe.
Engage in dialogue and knowledge-sharing sessions with senior executives and presidents of leading Chinese companies operating in Europe, as well as leaders of local chambers of commerce.
STUDY PERIOD
May 2028
LOCATION
United Kingdom, France
Candidate Profile
Designed for globally minded leaders seeking to establish a lasting presence in Europe:
Entrepreneurs and senior executives leading market entry and expansion into Europe.
Founders, chairpersons, and C-suite leaders shaping corporate strategy, growth, and transformation.
Executive teams of leading public and private enterprises with international ambitions, headquartered in Asia.
Strategic decision-makers advancing European expansion and cross-border competitiveness.
Business leaders leveraging Europe as a strategic platform for global growth.
Core Gains
Mastering global governance through European roots.
Official Certificate of Completion
World-renowned recognition
Longevity Secrets
Unlock family business legacy
Business Leaders
Connect with global leaders
Global Mastery
9-city deep immersion
Global Alumni
Earn alumni status upon program completion
ESCP-Accredited Credits
Credits applicable toward Master's or DBA programs
Ride the momentum, explore Europe, Inherit Legacy. Reshape Chinese entrepreneurship globally.
Application & Registration
1. Application Submission
Applicants submit personal application materials, including resume and company profile, through application or recommendation.
2. Interview Content
Interview Format: Offline or online interview
Interview Dates: September 12, 2026; October 10, 2026
Interview Location: ESCP Business School China Entrepreneurs Europe Deep-rooting Program Training Center (Room 912, Tower B, Guorui Plaza, No. 1 Ronghua South Road, Beijing Economic-Technological Development Area, Beijing)
Interview Content: Focus on understanding the applicant's needs for deep-rooting in the European market, assessing comprehensive quality, work achievements, learning ability, leadership, management thinking, and strategic vision.
Interview Process: 30 minutes per person
- Applicant's self-introduction
- Interview experts' questions + applicant's answers
- Exchange between applicant and interview experts
3. Official Admission
After passing the interview, applicants will receive an official admission letter and payment notice. Students pay the tuition fee in full at the specified time.
4. Tuition Fee Description
Tuition includes domestic and overseas module teaching, handouts, materials, translation, etc. It does not include visa fees, transportation, board and lodging.
Scan to Consult:

Inquiry Phone: 18518758515
Inquiry Email: jiahui.sun@elitab.top (China), eseeding@escp.eu (overseas)